A little while ago the local writers' group I belong to put out an anthology of writing. As part of the promotional thing I managed to get the Chairperson in contact with a local Waterstones manager, and eventually things got booked and we were on for a reading.
However, the turnout was not good from the public, and apart from the local press, I was wondering where else we could have advertised such an event.
It wasn't helped by the fact that three doors down from the shop were a bunch of musical chuggers doing overly loud Karaoke (which I am sure is Japanese for Tone Deaf Drunk With Microphone) and I feel we could have shifted a few more copies than we did with a little more planning. So, suggestions welcome!