The Business of Writing > Publicity & Promotion

S-I-C Mystery Reader Profile

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Lance Charnes:
In early 2010, Sisters-in-Crime and Bowker’s PubTrack Book Consumer research service completed a collaborative study of the mystery market. It profiled mystery readers' demographics, buying habits, influences, and other useful data. While it's a bit dated in its e-book figures, it's still a good resource for mystery/thriller writers looking to figure out how to market their books.

The report is available at http://www.sistersincrime.org/associations/10614/files/ConsumerBuyingBookReport.pdf. Enjoy.

B L McAllister:
Thanks, Lance. It's a fascinating report. Some of the "differences" pointed out are too trivial to think much about, but quite a few need to be taken into consideration in deciding whom one is actually trying to reach.

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