The Business of Writing > Publicity & Promotion
Facebook author's page
Bob Mueller:
Nathan Bransford had a piece about this today:
http://blog.nathanbransford.com/2012/11/facebook-pages-vs-profiles-for-authors.html
There are pros and cons to both, but he suggests no matter what else you do, create a Page for each book, to help Likes be more interesting as they show up in the feeds of people who Like your books.
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